the elbb story

Welcome to Ethereal Lure Beauty Bar, your number one source for all traditional and organic hair, skin, and nail care options. We approach every client with a focus on sincerity, advocacy, self-less service, and understanding to provide appropriate and cost-effective hair care solutions.

Ethereal Lure Beauty Bar is a black female owned beauty supply organization. ELBB is committed to changing the experience of hair care for African American consumers through providing a sense of belonging for all customers rather than an experience that is often limited to a small and unsubstantial “Ethnic Hair Care” section and the unwelcoming environment of traditional beauty supply stores.

Our slogan, Beauty As it Should Be, attests to the wide range of product selections that should be made available to African-American clients in beauty supply stores, drugstores, and other suppliers of such products versus the limited range of products denoted as the “Ethnic Hair and Skin Care” section.

We hope you enjoy our products as much as we enjoy offering them to you. If you have any questions or comments, please don’t hesitate to contact us.

© 2017 Ethereal Lure Beauty Bar LLC